Activision/Blizzard has announced that the hit FPS Call of Duty:Modern Warfare 3 has made $1 Billion in sales. MW3 only took 16 days to reach the milestone while it’s Infinity Ward predecessor MW2 achieved the same feat in 60 days. This isn’t just a record for gaming, but it’s also a record in the entire entertainment industry as 2009′s box office hit Avatar made just as much in 17 days. Activision/Blizzard CEO Robert Kotick commented
“Modern Warfare 3, and other games by us, have a much broader appeal than they have had in the past, with the social nature of the game offering a different type of interactive experience that has not existed before…” – Robert Kotick
The Call of Duty is probably the biggest name in the entertainment industry. That said it doesn’t look like the franchise is going away anytime soon as every year it seems to shatter sales records.