Next big PS3 price cut set for April??

14. January, 2009 PS3 20 comments

CNET writes:

No shocker: more talk of a price drop on the 80GB version of the PS3.

This rumor’s a little dubious, but several blogs are reporting that Sony plans to cut the PlayStation’s 3′s price tag by $100 in April.

That would put the 80GB PS3 at $300. The source: an analyst at Wedbush Morgan who’s also saying that Microsoft will chop $50 off the Xbox 360 Pro around E3 2009 (in June), putting that system at $250.

When it comes to gaming systems, price drops are the equivalent of an economic stimulus plan, and breaking $300 would obviously make the PS3 attractive to a whole new batch of consumers, regardless of poor economic conditions. Price points are price points and things start getting pretty magical when you get under $300 (and in the case of the Xbox 360, $250 is even better).

Naturally, it doesn’t take a rocket scientist–or an analyst at an investment firm–to figure any of this out. And giving yourself a nice four-month buffer to predict a price drop doesn’t exactly impress. But people love to speculate on this sort of stuff, and with word that Sony will report a big $1.1 billion operating loss for 2007/2008 (its first operating loss in 14 years), the pressure’s on Sony to rev up its Playstation 3 franchise for the health of the company and its Blu-ray platform (yes, the PS3 has a built-in Blu-ray player, lest you forgot).

The good news is Sony has a number of highly anticipated exclusive titles coming to the PS3 this year, includingKillzone 2InfamousHeavy RainMAGGod of War 3Uncharted 2, and MLB 09: The Show. Combine that with a $100 price cut and the PS3 should get a nice jumpstart–whenever it comes. But nothing’s a given these days and clearly Sony has to balance taking a loss on the hardware to spur profits on the software (game) side.

Is $300 a magic price point for the PS3? As always, we’d love to hear your thoughts.
**hOoDnErD**

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  1. MAXVTEC

    1 / 14 / 2009 2:28 am

    this is great… im getting an xbox… LOL I SOLD MY LAST ONE cuz of the red ring of death crap… i hope they fix that shit. plus gears 2 would be cheaper 2.

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  2. AcEdYaBoOtAy

    1 / 14 / 2009 8:25 am

    personally i spent $400 for mine and i think its more than worth the money…cutting the price will only up the anty for the value of the PS3 so its a good thing overall. i think youll be dumb to pass up this type of value/opportunity

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  3. Psych0bunni3s

    1 / 14 / 2009 8:26 am

    Do it! Do it! Do it! >.>;

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  4. Helmetz

    1 / 14 / 2009 9:07 am

    This initial prediction of the price cut and tentative date was made by Pachter…I hate that guy and don’t listen to anything he says…I’ll just wait until Sony/Microsoft make their price cuts and go from there….

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  5. nelsonuk

    1 / 14 / 2009 9:24 am

    Now everyone(even microsoft) is talking about Sony having a price cut in spring. I hope it’s true, but if don’t happen, the hate on playstation3 and Sony just gonna get bigger.

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  6. Troyson

    1 / 14 / 2009 10:04 am

    Great, but what about the 160GB? Is that getting a price cut as well?

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  7. Brown856

    1 / 14 / 2009 10:31 am

    The Best Way Sony should handle the PS3 price cut should go as follows:

    (1.)Take some of the PS2 profits from the 2008 year and create 4 Marketing plans/projects/Ads that would be presented at Huge Events like The:(Superbowl, NBA Allstar Weekend, NHL AllStar Weekend, NFL Probowl, etc.) Even a commercial during Hit TV Shows such as American Idol or 24 would help generate sales.

    (2.)Lower the PS3′s 80GB Price to $250.

    (3.)Make a PS3 80GB bundle that includes KILLZONE 2 and The Dark Knight(Blu-Ray version) and a Bluetooth Headset and a free PSN Movie so people can get familar with
    THE PLAYSTATION NETWORK. all for $350

    (4.) Also, the PS3′s price cut and PS3 Bundle as I stated in statement 2 and 3 should come day and date of the Release of KILLZONE 2.

    (5.) Finally, KILLZONE 2 Should have Midnight Release Parties in the U.S and E.U (Europe)

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  8. DamonTheMoney

    1 / 14 / 2009 11:16 am

    When i bought my PS3 over a year ago i thought it was more than worth the money so now surely if they drop the price … it’ll be TOO cheap.

    I think that sony deserve much more for the fantastic product they’ve released upon the world!

    also @Brown856
    Hell yeah thats how it should be done!!

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  9. rico_fiasco

    1 / 14 / 2009 12:41 pm

    Shit….I bought my ps3 on launch day and I thought it was wayyyy worth the money. People now a days are getting selfish and are easily influenced. Also, exeryone expects something for nothing. Come on people. Educate yourself before you say something ignorant.

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  10. Shmuk_

    1 / 14 / 2009 12:56 pm

    i dont think bunbles are working for sony. thats probably why they removed the mgs4 bundle. dont you think if the bundle was selling they would keep it.

    still they should add a headset in every box. bluetooth perfered but a wired will be fine people just want to talk and some blu tooth arnt cheap.

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  11. MOE-GUNZ-JACKSON

    1 / 14 / 2009 1:29 pm

    @ ACE I spent $600 for my PS3, 3 times lol

    $300 would be great, even if M$ goes $250 sony is right there.

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  12. obiloww

    1 / 14 / 2009 1:55 pm

    price cut is much deserved, also this is old news, knew about this from another site

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  13. BlindMango

    1 / 14 / 2009 2:04 pm

    and do it before eater holidays, BIG SALES!

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  14. 1 / 14 / 2009 2:06 pm

    Bluetooth are cheap! There even cheaper when when there branded by your own company ;) But a drop is nice but a marketing campaign is 1000x better right now. People that don’t know about KZ2 and the other games coming won’t know until its to late and that is sad bcuz thats what happen to LBP and R2.

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  15. Psych0bunni3s

    1 / 14 / 2009 2:08 pm

    Seriously why the heck are ppl still yelling retarded stuff like “too cheap” and “selfish”
    I mean I understand where you’re coming from with “too cheap” but still.. seriously
    those words shouldn’t even be on our tongues in the world of today!
    Times are STILL tough for some to most of us. Lowering the price on this system will be a damn godsend!

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  16. MOE-GUNZ-JACKSON

    1 / 14 / 2009 2:15 pm

    Selfish lol

    y’all crazy

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  17. Psych0bunni3s

    1 / 14 / 2009 2:19 pm

    *smacks moe* I’m not you’re personal cheerleader!! I WILL BRING THE FIRE ON YOU’RE ASS IN R2!!! o.o;

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  18. Brown856

    1 / 14 / 2009 4:10 pm

    @ Shmuk_
    u said i dont think bunbles are working for sony. thats probably why they removed the mgs4 bundle. dont you think if the bundle was selling they would keep it.

    Your Right bundles are not working for sony. Becuase there is No Marketing!!!!!!!!!!!!!!
    But This bundle will sell with a marketing plan behind it.

    First of all KILLZONE 2 is going to be a hit. For the first time G4TV and the media are beefing up a Playstation 3 game without sony pressing them to do so.

    Second, A PS3 Bundle that has the game KILLZONE 2 and the Dark Knight(Blu-ray) included will sell no matter what.

    Third, the reason why the MGS4 Bundle didn’t sell good because MGS4 was only appealing to people who played the previous installments and the marketing for MGS4 just wasn’t there.

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  19. AcEdYaBoOtAy

    1 / 14 / 2009 5:22 pm

    @MOE

    you spent $600 3 times?!?!? what happened?! lol

    sony would be making the right move if they do drop the price..tho there are some cheap bastards who wont budge for it bc i know friends who HAVE the money but are too stubborn and cheap lol

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  20. kmacd92

    1 / 14 / 2009 5:32 pm

    when sony drop the price watch the sales of the ps3. i guarantee the sales will rise. imo most of the people who bought the xbox 360 bought because of the price. thats always been a problem for the ps3, the price of the console. i think this is a really good move by sony, but i feel they should have dropped the price last year

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