After seeing Microsofts press event at E3 2008, you have been hearing people questioning there innovation and originality.
Well Phil Elliot over at Gamesindustry.Biz had a chance to talk with Corporate VP of Live, Software and Services, John Schappert.
“I think you’re spot on,” he said. “Innovation doesn’t mean that you have to do something completely brand new.
“World of Warcraft is a wonderful example,” he continued, referencing the fact that both MMOs and roleplaying games existed before Blizzard’s online behemoth was released. “It’s a game that I completely love. Now I played many MMOs before that, but it was the only one I invested a serious proportion of my life in.
“I think it’s easy for people to say that it’s not as fresh and new as something that we haven’t heard of before.”
“At the same time we respect who our consumers are, and the next level of consumers that is going to come, and I think what we’ve found is a great art style that is artistic, not ultra-realistic, not too ‘kiddie’, and allows a great level of customisation – because that’s what it’s really about, personalisation and customisation.
“It’s an extension of your gamercard, gamertag, your achievemnents, your profile, and this is where you can make an avatar that you might use in racing games, that you might use in casual games, you can have multiple avatars. You can use them in games in future, hopefully win some items in games that you can dress your avatar with.
“So I think we settled on a pretty good art style,” he added.